Moor Hall restaurant

Moor Hall, in Aughton, Lancashire, is one of the UK’s most important listed buildings and has been given a new lease of life. Dating from the mid-sixteenth century, this grade II* listed house is home to the first venture of Michelin-starred chef, Mark Birchall – a restaurant with luxury rooms. In its first year it has been voted west Lancashire’s best restaurant and features in the UK’s top 100 restaurants.

Our brief was to create a sophisticated, understated brand that complemented the building and surroundings. In the grounds a stag had been carved into a tree and after researching the local area we discovered that a stag was featured on the local coat of arms so how could we not incorporate this device into the elegant visual identity?

Internal photography Copyright Moor Hall

Scope of work

  • Font creation
  • Brand identity
  • Print design
  • Print management
  • Art direction
  • Signage

Moor Hall restaurant

We created a sophisticated, understated brand, which emphasises the heritage of this grand old house. Taking visual cues from the building and grounds (which feature a lake, said to be the remains of a medieval moat) we devised a bespoke font inspired by historic wall coverings that had been revealed during the renovation.

Much of the food is grown in the remodelled gardens and to tie in with this ethos we used paper made from hops for the stationery and menus.

If you’ve got a project in mind then we’d love to hear from you.