New project: LXA

Following the merger of Warwick Avenue London and Luxe Interior in Dubai the two companies needed to consolidate that into one company. We developed the new name and brand identity that reflected their core values and design ethos.

As their projects are very visual we created a strong identity in black and white allowing the work to be the star of the show. The work is paramount throughout the website and with the use of only one font and weight – Averta from The Designers Foundry – throughout the site it allows the quality of their work to remain the focus.

Neil Holroyd, creative partner at OBL/QUE, said “working on this project has been brilliant from beginning to end. LXA have a great product and really put their trust in us to deliver a brand and website that reflected their offer and attention to detail. I think we’ve achieved that.”

We also designed and developed a dynamic new website for them which has been greatly received.

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