Moor Hall, in Aughton, Lancashire, is one of the UK’s most important listed buildings and has been given a new lease of life. Dating from the mid-sixteenth century, this grade II* listed house is home to the restaurant of award winning chef, Mark Birchall. It has just been awarded a Michelin star, three rosettes and features in the UK’s top 50 restaurants – not bad in it’s first year.

Our brief was to create a sophisticated, understated brand that complemented the building and surroundings. In the grounds a stag had been carved into a tree and after researching the local area we discovered that a stag was featured on the local coat of arms so how could we not incorporate this device into the elegant visual identity?

Location photography Copyright Moor Hall

What we did

  • Font creation
  • Brand identity
  • Print design
  • Print management
  • Art direction
  • Signage

We created a sophisticated, understated brand, which emphasises the heritage of this grand old house. Taking visual cues from the building and grounds (which feature a lake, said to be the remains of a medieval moat) we devised a bespoke font inspired by historic wall coverings that had been revealed during the renovation.

Much of the food is grown in the remodelled gardens and to tie in with this ethos we used paper made from hops for the stationery and menus.